When determining if a customer relationship asset exists, one should consider several elements that create that intangible asset.
For a customer relationship asset to exist, it should have an informational component or factual information about the customer that is important and useful to the company.
This information may include such attributes as name, address, telephone number, email address, social security number, customer account number, credit rating, insurance information, or other third-party payer information. It may also include account information, date of first and last purchase, accounts receivable balance, trends, the amounts purchased (last year, greatest, etc.), customer payment record, and other account information.
Further, the informational element may include information relating to the customer’s purchase preferences, frequency, seasonality, … Read more